Hermès
Complete VAT Refund Guide for Europe
Planning to shop at Hermès in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Hermès stores across Europe, and insider tips to get the most money back on your purchases.
About Hermès
Founded in 1837 as a Parisian harness workshop, Hermès has evolved into the pinnacle of luxury craftsmanship. The iconic Birkin bag, created in 1984 after a chance encounter between actress Jane Birkin and Hermès CEO Jean-Louis Dumas on a flight, takes 18 hours to handcraft by a single artisan using signature saddle stitching developed in the 1800s. Each bag is a testament to French savoir-faire, with the Kelly bag requiring 25 hours and 2,600 hand stitches.
Signature Products & Prices
Birkin 25/30 (Togo leather)
€11,000–€13,000
Kelly 25 (Epsom/Togo)
€11,000–€12,000
Mini Kelly 20
€9,500
Constance 18/24
€8,000–€10,000
Silk Scarves (Carré 90)
€400–€600
Why Shop Hermès in Europe?
Hermès prices in Europe are 4-6% lower than US prices after 2025 increases, and Paris/Milan boutiques often have better quota bag availability. European boutiques also offer exclusive colors and limited editions not available elsewhere.
Best Cities to Shop Hermès
Paris
Flagship experience, widest selection
Milan
Via Montenapoleone boutique, strong Italian client relationships
Why Shop Hermès with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
26 Hermès Locations
Across 15 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Hermès Store Locations in Europe
Bordeaux
Hermès Bordeaux
2 Place Gambetta, 33000 Bordeaux, France
📞 +33 5 56 52 22 07
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
Lyon
Hermès Lyon
96 Rue du Président Édouard Herriot, 69002 Lyon, France
📞 +33 4 78 42 25 14
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
Hermès Parfums at Printemps Lyon
42 Rue de la République, 69002 Lyon, France
📞 +33 4 72 40 22 21
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
Marseille
Hermès Marseille
20 Rue Grignan, 13001 Marseille, France
📞 +33 4 96 17 61 12
Opening Hours:
monday: 10:30 - 19:00
tuesday: 10:30 - 19:00
wednesday: 10:30 - 19:00
thursday: 10:30 - 19:00
friday: 10:30 - 19:00
saturday: 10:30 - 19:00
sunday: Closed
Paris
Hermès Flagship - Faubourg Saint-Honoré
24 Rue du Faubourg Saint-Honoré, 75008 Paris, France
📞 +33 1 40 17 47 00
Opening Hours:
monday: 10:30 - 18:30
tuesday: 10:30 - 18:30
wednesday: 10:30 - 18:30
thursday: 10:30 - 18:30
friday: 10:30 - 18:30
saturday: 10:30 - 18:30
sunday: Closed
Hermès Sèvres
17 Rue de Sèvres, 75006 Paris, France
📞 +33 1 42 22 80 83
Opening Hours:
monday: 10:30 - 19:00
tuesday: 10:30 - 19:00
wednesday: 10:30 - 19:00
thursday: 10:30 - 19:00
friday: 10:30 - 19:00
saturday: 10:30 - 19:00
sunday: Closed
Hermès George V
42 Avenue George V, 75008 Paris, France
📞 +33 1 47 20 48 51
Opening Hours:
monday: 10:30 - 19:00
tuesday: 10:30 - 19:00
wednesday: 10:30 - 19:00
thursday: 10:30 - 19:00
friday: 10:30 - 19:00
saturday: 10:30 - 19:00
sunday: Closed
Hermès at Galeries Lafayette Haussmann
40 Boulevard Haussmann, 75009 Paris, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: 11:00 - 20:00
Hermès at Printemps Haussmann
64 Boulevard Haussmann, 75009 Paris, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:30
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 20:00
Hermès at Le Bon Marché
24 Rue de Sèvres, 75007 Paris, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 19:30
Amsterdam
Hermès Amsterdam P.C. Hooftstraat
P.C. Hooftstraat, 94, 1071 CC Amsterdam, Netherlands
📞 +31 20 3057050
Opening Hours:
monday: 12:00 - 18:00
tuesday: 10:00 - 18:00
wednesday: 10:00 - 18:00
thursday: 10:00 - 18:00
friday: 10:00 - 18:00
saturday: 10:00 - 17:30
sunday: Closed
Barcelona
Hermès Paseo de Gracia 77
Passeig de Gràcia, 77, 08008 Barcelona, Spain
📞 +34 934 88 05 40
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 11:00 - 20:00
sunday: Closed
Hermès Paseo de Gracia 81
Passeig de Gràcia, 81, 08008 Barcelona, Spain
📞 +34 934 88 05 40
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 11:00 - 20:00
sunday: Closed
Berlin
Hermès Berlin KaDeWe
Tauentzienstraße, 21-24, 10789 Berlin, Germany
📞 +49 30 20 67 83 0
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Hermès Berlin Kurfürstendamm
Kurfürstendamm, 195, 10707 Berlin, Germany
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
Florence
Hermès Via degli Strozzi
Via degli Strozzi, 16, 50123 Firenze, Italy
📞 +39 055 23 81 004
Opening Hours:
monday: 10:30 - 19:00
tuesday: 10:30 - 19:00
wednesday: 10:30 - 19:00
thursday: 10:30 - 19:00
friday: 10:30 - 19:00
saturday: 10:30 - 19:00
sunday: Closed
Lisbon
Hermès Lisbon Chiado
Largo do Chiado, 9, 1200-108 Lisbon, Portugal
📞 +351 21 324 20 70
Opening Hours:
monday: 10:30 - 18:45
tuesday: 10:30 - 18:45
wednesday: 10:30 - 18:45
thursday: 10:30 - 18:45
friday: 10:30 - 18:45
saturday: 10:30 - 18:45
sunday: Closed
Madrid
Hermès José Ortega y Gasset
Calle José Ortega y Gasset, 12, 28006 Madrid, Spain
📞 +34 91 578 30 41
Opening Hours:
monday: 11:00 - 19:00
tuesday: 12:30 - 19:00
wednesday: 11:00 - 19:00
thursday: 12:30 - 19:00
friday: 11:00 - 19:00
saturday: 11:00 - 19:00
sunday: Closed
Hermès Canalejas (Galería Canalejas)
Calle Sevilla, 5, 28014 Madrid, Spain
📞 +34 917 87 2600
Opening Hours:
monday: 10:30 - 20:30
tuesday: 10:30 - 20:30
wednesday: 10:30 - 20:30
thursday: 10:30 - 20:30
friday: 10:30 - 20:30
saturday: 10:30 - 20:30
sunday: 12:00 - 20:00
Milan
Hermès Via Montenapoleone
Via Montenapoleone, 12, 20121 Milano, Italy
📞 +39 02 76 00 34 95
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
Munich
Hermès Munich Maximilianstrasse
Maximilianstraße, 8, 80539 München, Germany
📞 +49 89 29 19 703
Opening Hours:
monday: 11:00 - 19:00
tuesday: 11:00 - 19:00
wednesday: 11:00 - 19:00
thursday: 11:00 - 19:00
friday: 11:00 - 19:00
saturday: 11:00 - 18:00
sunday: Closed
Naples
Hermès Naples
Via Filangieri, 53/59, 80121 Napoli, Italy
Opening Hours:
monday: 10:30 - 19:00
tuesday: 10:30 - 19:00
wednesday: 10:30 - 19:00
thursday: 10:30 - 19:00
friday: 10:30 - 19:00
saturday: 10:30 - 19:00
sunday: Closed
Hermès Via dei Mille
Via dei Mille, 41, 80121 Naples, Italy
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
Rome
Hermès Via Bocca di Leone
Via Bocca di Leone, 23-27, 00187 Roma, Italy
Opening Hours:
monday: 10:30 - 19:30
tuesday: 10:30 - 19:30
wednesday: 10:30 - 19:30
thursday: 10:30 - 19:30
friday: 10:30 - 19:30
saturday: 10:30 - 19:30
sunday: Closed
Hermès Via Condotti
Via Condotti, 67, 00187 Roma, Italy
📞 +39 06 6793249
Opening Hours:
monday: 10:30 - 19:30
tuesday: 10:30 - 19:30
wednesday: 10:30 - 19:30
thursday: 10:30 - 19:30
friday: 10:30 - 19:30
saturday: 10:30 - 19:30
sunday: Closed
Valencia
Hermès Valencia
Calle Salvá, 1, 46002 Valencia, Spain
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Hermès, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Hermès invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Hermès purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €100.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 20% standard rate (most luxury goods)
Pro Tips for Hermès Shoppers
- →Quota bags (Birkin/Kelly) require purchasing history with sales associates—build relationships over multiple visits
- →European prices increased only 4% in 2025 vs 6-7% in the US, making Europe significantly better value
- →Paris flagship at 24 Faubourg Saint-Honoré offers the widest selection but longest waitlists
Frequently Asked Questions
Can I get VAT refund on Hermès online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Hermès purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Hermès shopping. Join the waitlist for instant refunds.
For Merchants
Partner with TravelMoney to offer instant VAT refunds and attract more international shoppers.