Planning to shop at Bulgari in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Bulgari stores across Europe, and insider tips to get the most money back on your purchases.
About Bulgari
Founded in Rome in 1884 by Greek silversmith Sotirios Voulgaris (Bulgari), the house became synonymous with Italian luxury and Dolce Vita glamour. Bulgari revolutionized jewelry design by blending Greek and Roman heritage with bold, colorful gemstones and innovative designs. The iconic Serpenti collection, inspired by ancient snake motifs, debuted in the 1940s and remains the brand's signature. Elizabeth Taylor, a devoted Bulgari collector, famously said "the only word Elizabeth Taylor knows in Italian is Bulgari." The brand expanded into leather goods, with the Serpenti Forever bag becoming a modern icon.
Signature Products & Prices
Serpenti Forever Bag
€1,250–€3,450
Serpenti Viper Bracelet
€2,500+
B.zero1 Ring
€1,200+
Divas' Dream Bag
€2,200–€4,500
Bulgari Bulgari Watch
€5,000+
Why Shop Bulgari in Europe?
Bulgari is an Italian brand with headquarters in Rome, making Europe the ultimate destination for authentic heritage shopping. European boutiques receive exclusive collections first, and with 12-22% VAT refunds, a €3,000 Serpenti bag becomes €2,340-€2,640 after refund—compared to $3,800+ US pricing. Rome's Via Condotti flagship offers bespoke jewelry services unavailable elsewhere.
Best Cities to Shop Bulgari
Rome
Via Condotti flagship, birthplace of Bulgari (1884)
Milan
Via Montenapoleone boutique, fashion capital
Florence
Historic boutique, full collections
Why Shop Bulgari with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
9 Bulgari Locations
Across 7 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Bulgari Store Locations in Europe
Florence
Bulgari Via de' Tornabuoni
Via de' Tornabuoni 61/R, 50123 Florence, Italy
Milan
Bulgari Via Montenapoleone
Via Montenapoleone, 2, 20121 Milano, Italy
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: 10:00 - 19:00
Naples
Bulgari Via Filangieri
Via Filangieri, 40, 80121 Naples, Italy
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
Rome
Bulgari Via Condotti
Via dei Condotti, 10, 00187 Roma, Italy
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: 10:00 - 19:00
Barcelona
Bulgari Barcelona
Paseo de Gracia, 74, 08007 Barcelona, Spain
Opening Hours:
monday: 10:30 - 20:30
tuesday: 10:30 - 20:30
wednesday: 10:30 - 20:30
thursday: 10:30 - 20:30
friday: 10:30 - 20:30
saturday: 10:30 - 20:30
sunday: Closed
Madrid
Bulgari Madrid Serrano
Calle Serrano, 26, 28001 Madrid, Spain
📞 +34 914 31 93 33
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Bulgari Madrid Ortega y Gasset
Calle de José Ortega y Gasset, 17, 28006 Madrid, Spain
📞 +34 915 75 01 41
Opening Hours:
monday: 10:00 - 20:30
tuesday: 10:00 - 20:30
wednesday: 10:00 - 20:30
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: Closed
Paris
Bulgari Place Vendôme
23-25 Place Vendôme, 75001 Paris, France
Opening Hours:
monday: 11:00 - 19:00
tuesday: 11:00 - 19:00
wednesday: 11:00 - 19:00
thursday: 11:00 - 19:00
friday: 11:00 - 19:00
saturday: 11:00 - 19:00
sunday: Closed
Bulgari Champs-Élysées
136 Avenue des Champs-Élysées, 75008 Paris, France
Opening Hours:
monday: 10:30 - 20:00
tuesday: 10:30 - 20:00
wednesday: 10:30 - 20:00
thursday: 10:30 - 20:00
friday: 10:30 - 20:00
saturday: 10:30 - 20:00
sunday: 11:00 - 19:00
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Bulgari, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Bulgari invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Bulgari purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €70.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 22% standard rate (most luxury goods)
Pro Tips for Bulgari Shoppers
- →Rome Via Condotti flagship is the historic birthplace—visit for the full Bulgari heritage experience
- →Serpenti bags range €1,250-€3,450 retail; European boutiques offer exclusive colors
- →Florence and Milan boutiques stock full jewelry and leather goods collections
- →VAT refunds (12-22%) make high-ticket jewelry purchases significantly cheaper than US
Frequently Asked Questions
Can I get VAT refund on Bulgari online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Bulgari purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Bulgari shopping. Join the waitlist for instant refunds.
For Merchants
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