Boucheron
Complete VAT Refund Guide for Europe
Planning to shop at Boucheron in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Boucheron stores across Europe, and insider tips to get the most money back on your purchases.
About Boucheron
Founded in 1858 by Frédéric Boucheron, this storied French maison became the first jeweler to establish a boutique on Place Vendôme in 1893—choosing 26 Place Vendôme for its sunny corner position. Legend has it Boucheron selected this specific location because it received the most sunlight throughout the day. The Hôtel de Nocé building was later listed as a historical monument in 1930 and underwent complete renovations, reopening in 2018. The house revolutionized jewelry design with the 1883 Point d'Interrogation (Question Mark) necklace, a clasp-free design inspired by a peacock feather that coiled elegantly around the neck—a triumph of asymmetry that remains iconic today.
Signature Products & Prices
Quatre Ring (Classic)
€1,960–€5,600
Quatre Bangle Bracelet
€8,450–€12,600
Serpent Bohème Ring (Small Motif)
€5,350–€12,200
Serpent Bohème Necklace
€3,800–€15,000
Point d'Interrogation Necklace
€45,000+
Why Shop Boucheron in Europe?
Boucheron prices are lower in Europe than elsewhere, and France offers 12-15% VAT refunds on purchases over €100.01. Shopping at the historic Place Vendôme flagship provides the ultimate brand experience in the city where Boucheron was born.
Best Cities to Shop Boucheron
Paris
Historic Place Vendôme flagship, birthplace of the brand since 1858
Milan
Via Montenapoleone boutique, strong Italian luxury jewelry market
Why Shop Boucheron with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
1 Boucheron Locations
Across 1 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Boucheron Store Locations in Europe
Paris
Boucheron Place Vendôme
26 Place Vendôme, 75001 Paris, France
📞 +33 1 42 61 58 16
Opening Hours:
monday: 11:00 - 19:00
tuesday: 11:00 - 19:00
wednesday: 11:00 - 19:00
thursday: 11:00 - 19:00
friday: 11:00 - 19:00
saturday: 11:00 - 19:00
sunday: Closed
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Boucheron, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Boucheron invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Boucheron purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €100.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 20% standard rate (most luxury goods)
Pro Tips for Boucheron Shoppers
- →Place Vendôme flagship offers the widest selection and historic boutique experience in the birthplace of the brand
- →Quatre collection (launched 2004) combines four gold textures—grosgrain, diamonds, and polished gold—making it instantly recognizable
- →Serpent Bohème (created 1968) uses drop-shaped motifs inspired by serpent scales with gemstones like turquoise, lapis lazuli, carnelian, or diamonds
- →The 2025 Question Mark necklace worn by Japanese singer Mina at Cannes demonstrates the brand's continued evolution of its 1883 design
Frequently Asked Questions
Can I get VAT refund on Boucheron online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Boucheron purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Boucheron shopping. Join the waitlist for instant refunds.
For Merchants
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