Planning to shop at Benetton in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Benetton stores across Europe, and insider tips to get the most money back on your purchases.
About Benetton
Founded in 1965 by the Benetton family in Ponzano Veneto, Italy, Benetton became a global fashion phenomenon with its "United Colors of Benetton" campaign celebrating diversity and bold colors. The brand revolutionized knitwear with innovative dyeing techniques that allowed garments to be dyed after manufacturing, reducing waste and enabling rapid response to color trends. Known for provocative advertising by Oliviero Toscani in the 1980s-90s, Benetton remains an Italian fashion staple offering colorful, quality basics at accessible prices.
Signature Products & Prices
Colorful Knitwear & Sweaters
€30–€80
Cotton T-Shirts & Basics
€15–€40
Kids' Clothing Collections
€20–€60
Casual Dresses & Skirts
€40–€90
Why Shop Benetton in Europe?
As an Italian brand, Benetton offers the widest selection and best prices in its home market. Italy's 15.35% VAT refund (€70.01 minimum) makes quality Italian basics significantly cheaper than buying in the US or other markets. European stores carry exclusive colorways and collections not exported internationally.
Best Cities to Shop Benetton
Florence
Historic center location, full Italian collections
Naples
Southern Italy flagship with regional exclusives
Why Shop Benetton with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
3 Benetton Locations
Across 2 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Benetton Store Locations in Europe
Florence
Benetton Florence
Via Calimala, 50123 Florence, Italy
Naples
Benetton Vomero
Via Alessandro Scarlatti, 64, 80129 Naples, Italy
Opening Hours:
monday: 10:00 - 20:30
tuesday: 10:00 - 20:30
wednesday: 10:00 - 20:30
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: 10:00 - 20:30
Benetton Corso Umberto
Corso Umberto I, 82, 80138 Naples, Italy
Opening Hours:
monday: 10:00 - 20:30
tuesday: 10:00 - 20:30
wednesday: 10:00 - 20:30
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: 10:00 - 20:30
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Benetton, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Benetton invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Benetton purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €70.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 22% standard rate (most luxury goods)
Pro Tips for Benetton Shoppers
- →Italian brand—best selection and prices in Italy (Florence, Naples) with 15.35% VAT refund
- →Florence location on Via Calimala in historic center—easy to combine with other shopping
- →Known for quality knitwear at mid-range prices—better value than fast fashion
- →Seasonal sales (January, July) offer 30-50% discounts on previous season items
Frequently Asked Questions
Can I get VAT refund on Benetton online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Benetton purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Benetton shopping. Join the waitlist for instant refunds.
For Merchants
Partner with TravelMoney to offer instant VAT refunds and attract more international shoppers.