Planning to shop at Armani in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Armani stores across Europe, and insider tips to get the most money back on your purchases.
About Armani
Founded in 1975 by Giorgio Armani and partner Sergio Galeotti in Milan, Armani revolutionized menswear with deconstructed, unlined blazers that prioritized comfort and elegant minimalism over rigid structure. Giorgio Armani (1934-2025) dressed Hollywood through the 1980s-90s (Richard Gere in American Gigolo) and built a fashion empire spanning Giorgio Armani (haute), Emporio Armani (contemporary), and A|X Armani Exchange (accessible). The brand remains family-owned, known for neutral palettes, refined tailoring, and timeless sophistication. Armani's largest European A|X flagship opened in Milan in 2022 on Corso Vittorio Emanuele II.
Signature Products & Prices
Emporio Armani Crossbody Bag
€295–€595
Giorgio Armani Power Fabric Foundation
€54
A|X Armani Exchange Bomber Jacket
€250–€450
Emporio Armani Chronograph Watch
€450–€895
Giorgio Armani Tailored Blazer
€1,800+
Why Shop Armani in Europe?
Armani is a Milanese brand synonymous with Italian tailoring and minimalist elegance. Milan boutiques offer the most comprehensive Armani experience across all labels (Giorgio, Emporio, A|X). With 12-22% VAT refunds, an €1,800 Giorgio Armani blazer becomes €1,404-€1,584 after refund vs $2,400+ US—saving $500-$800. Milan flagships offer Made in Italy exclusives unavailable internationally.
Best Cities to Shop Armani
Milan
Via Manzoni flagship and largest A|X store in Europe, birthplace of Armani
Rome
Via Condotti boutique, full Giorgio and Emporio collections
Paris
Saint-Germain flagship, French fashion capital
Why Shop Armani with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
3 Armani Locations
Across 3 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Armani Store Locations in Europe
Milan
Emporio Armani Via Manzoni
Via Alessandro Manzoni, 31, 20121 Milano, Italy
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: 10:00 - 19:30
Munich
Giorgio Armani Maximilianstraße
Maximilianstraße 34, 80539 Munich, Germany
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
Naples
Giorgio Armani Via Calabritto
Via Calabritto, 2, 80121 Naples, Italy
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Armani, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Armani invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Armani purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €70.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 22% standard rate (most luxury goods)
Pro Tips for Armani Shoppers
- →A|X Armani Exchange prices range €20-€450, offering accessible entry to Armani luxury
- →Milan Corso Vittorio Emanuele II flagship (480m²) is largest A|X store in Europe
- →Giorgio Armani boutiques in Milan offer bespoke tailoring services unavailable in US
- →European prices for Emporio Armani 15-20% lower than US before VAT refunds
Frequently Asked Questions
Can I get VAT refund on Armani online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Armani purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Armani shopping. Join the waitlist for instant refunds.
For Merchants
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