H&M
Complete VAT Refund Guide for Europe
Planning to shop at H&M in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find H&M stores across Europe, and insider tips to get the most money back on your purchases.
About H&M
Founded in 1947 by Erling Persson in Västerås, Sweden, H&M began as "Hennes" (Swedish for "hers"), selling only women's clothing. Persson was inspired by a trip to the United States, where he witnessed high-volume fashion retail revolutionizing department stores. In 1968, Persson acquired Stockholm-based hunting apparel retailer Mauritz Widforss, adding menswear to the lineup and changing the name to Hennes & Mauritz (H&M). The company went public on the Stockholm Stock Exchange in 1974. H&M pioneered affordable fashion with designer collaborations, launching partnerships with Karl Lagerfeld (2004), Stella McCartney (2005), Versace (2011), and Balmain (2015). By 2025, H&M operates 4,800+ stores in 75+ markets, with a family of brands including COS, Monki, Weekday, and & Other Stories. The company is aggressively pursuing sustainability: by 2025, H&M has fully phased out virgin down, feathers, and mulesed sheep wool, with strategic investments in AI, big data, and cloud technologies.
Signature Products & Prices
Conscious Collection (Sustainable Line)
€15–€60
Studio Collection (Premium Line)
€40–€150
Designer Collaborations (Limited Drops)
€30–€300
Basics (T-shirts, Jeans, Hoodies)
€10–€40
H&M Home (Bedding, Decor)
€5–€100
Why Shop H&M in Europe?
H&M was born in Sweden, making Europe the brand's home market with priority access to new collections, designer collaborations, and exclusive European launches. Germany offers the easiest VAT refund threshold (€25 minimum) for tourists—spend just €25 and get 15% back. Sweden's Stockholm flagship stores showcase the brand's Nordic heritage with Scandinavian minimalism and first access to Studio Collection drops. European stores carry H&M Home collections with better curation than international markets. Shopping in Europe means supporting the brand's sustainability initiatives—90% of down and feathers are now recycled.
Best Cities to Shop H&M
Stockholm
Birthplace of H&M—Drottninggatan flagship, Nordic design heritage
Berlin
Germany's €25 VAT minimum (lowest in Europe), easy tax refunds
Paris
Champs-Élysées flagship—French fashion curation, Studio Collection showcase
Why Shop H&M with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
28 H&M Locations
Across 18 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
H&M Store Locations in Europe
Amsterdam
H&M Kalverstraat 181
Kalverstraat 181-183, 1012 XC Amsterdam, Netherlands
H&M Kalverstraat 125
Kalverstraat 125, 1012 XC Amsterdam, Netherlands
Barcelona
H&M Portal de l'Àngel
Avinguda Portal de l'Àngel, 9, 08002 Barcelona, Spain
📞 +34 901 120 084
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
H&M Las Ramblas
La Rambla, 131, 08002 Barcelona, Spain
📞 +34 901 120 084
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
H&M Diagonal Mar
Avinguda Diagonal, 3, 08019 Barcelona, Spain
Opening Hours:
monday: 10:00 - 22:00
tuesday: 10:00 - 22:00
wednesday: 10:00 - 22:00
thursday: 10:00 - 22:00
friday: 10:00 - 22:00
saturday: 10:00 - 22:00
sunday: 11:00 - 21:00
Berlin
H&M Kurfürstendamm
Kurfürstendamm, 10719 Berlin, Germany
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
H&M Friedrichstraße
Friedrichstraße, 10117 Berlin, Germany
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Bordeaux
H&M Bordeaux Sainte-Catherine
50-60 Rue Sainte-Catherine, 33000 Bordeaux, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 19:00
H&M Mériadeck
Centre Commercial Mériadeck, 33000 Bordeaux, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Florence
H&M Florence
Via Por Santa Maria, 50122 Florence, Italy
Lisbon
H&M Rua do Carmo
Rua do Carmo, 42, 1200-094 Lisbon, Portugal
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 10:00 - 20:00
Lyon
H&M Rue de la République
Rue de la République, 69002 Lyon, France
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
H&M Carré de Soie
Carré de Soie Shopping Center, 69120 Lyon, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Madrid
H&M Gran Vía
Calle Gran Vía, 32, 28013 Madrid, Spain
📞 +34 800 000 444
Opening Hours:
monday: 10:00 - 21:30
tuesday: 10:00 - 21:30
wednesday: 10:00 - 21:30
thursday: 10:00 - 21:30
friday: 10:00 - 21:30
saturday: 10:00 - 21:30
sunday: 12:00 - 21:30
Marseille
H&M Rue Saint-Ferréol
75 Rue Saint-Ferréol, 13001 Marseille, France
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
H&M Les Terrasses du Port
9 Quai du Lazaret, 13002 Marseille, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 19:00
Milan
H&M Corso Buenos Aires
Corso Buenos Aires, 8, 20124 Milano, Italy
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 10:00 - 20:00
Munich
H&M Kaufingerstraße
Kaufingerstraße, 80331 Munich, Germany
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Naples
H&M Via Toledo
Via Toledo, 343, 80134 Naples, Italy
📞 +39 081 411345
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 10:00 - 21:00
Paris
H&M Opera
88 Rue de Rivoli, 75004 Paris, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 19:00
Porto
H&M Rua Santa Catarina
Rua de Santa Catarina 312 a 350, 4000-443 Porto, Portugal
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 10:00 - 20:00
H&M NorteShopping
NorteShopping, 4460-841 Matosinhos, Portugal
H&M Arrábida Shopping
Praceta de Henrique Moreira 244, Piso 1, 4400-346 Vila Nova de Gaia, Portugal
Rome
H&M Via del Corso
Via del Corso, 511-512, 00186 Roma, Italy
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 10:00 - 20:00
san
H&M Garbera
Garbera Shopping Center, 20018 San Sebastián, Spain
Opening Hours:
monday: 10:00 - 22:00
tuesday: 10:00 - 22:00
wednesday: 10:00 - 22:00
thursday: 10:00 - 22:00
friday: 10:00 - 22:00
saturday: 10:00 - 22:00
sunday: Closed
Sevilla
H&M Calle Sierpes
Calle Sierpes, 85, 41004 Sevilla, Spain
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
H&M Nervión Plaza
Calle Luis de Morales, s/n, 41005 Sevilla, Spain
Opening Hours:
monday: 10:00 - 22:00
tuesday: 10:00 - 22:00
wednesday: 10:00 - 22:00
thursday: 10:00 - 22:00
friday: 10:00 - 22:00
saturday: 10:00 - 22:00
sunday: 11:00 - 21:00
Valencia
H&M Colón
Carrer de Colón, 46004 Valencia, Spain
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at H&M, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your H&M invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your H&M purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: No minimum in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 21% standard rate (most luxury goods)
Pro Tips for H&M Shoppers
- →Germany has the LOWEST VAT minimum (€25) in Europe—easiest country for tax-free H&M shopping
- →France requires €175 minimum spend—group purchases with travel companions to hit threshold
- →Studio Collection offers elevated fabrics (silk, cashmere, linen) at 60-70% less than designer equivalents
- →Designer collaborations sell out in hours—follow H&M social media for drop dates and queue early
- →Sustainability matters: Look for "Conscious" tags—garments made with at least 50% sustainable materials
Frequently Asked Questions
Can I get VAT refund on H&M online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my H&M purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
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For Merchants
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