H&M
Complete VAT Refund Guide for Europe
Planning to shop at H&M in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find H&M stores across Europe, and insider tips to get the most money back on your purchases.
About H&M
Founded in 1947 by Erling Persson in Västerås, Sweden, H&M began as "Hennes" (Swedish for "hers"), selling only women's clothing. Persson was inspired by a trip to the United States, where he witnessed high-volume fashion retail revolutionizing department stores. In 1968, Persson acquired Stockholm-based hunting apparel retailer Mauritz Widforss, adding menswear to the lineup and changing the name to Hennes & Mauritz (H&M). The company went public on the Stockholm Stock Exchange in 1974. H&M pioneered affordable fashion with designer collaborations, launching partnerships with Karl Lagerfeld (2004), Stella McCartney (2005), Versace (2011), and Balmain (2015). By 2025, H&M operates 4,800+ stores in 75+ markets, with a family of brands including COS, Monki, Weekday, and & Other Stories. The company is aggressively pursuing sustainability: by 2025, H&M has fully phased out virgin down, feathers, and mulesed sheep wool, with strategic investments in AI, big data, and cloud technologies.
Signature Products & Prices
Conscious Collection (Sustainable Line)
€15–€60
Studio Collection (Premium Line)
€40–€150
Designer Collaborations (Limited Drops)
€30–€300
Basics (T-shirts, Jeans, Hoodies)
€10–€40
H&M Home (Bedding, Decor)
€5–€100
Why Shop H&M in Europe?
H&M was born in Sweden, making Europe the brand's home market with priority access to new collections, designer collaborations, and exclusive European launches. Spain offers the best VAT value with no minimum spend—get refunds on any purchase. Sweden's Stockholm flagship stores showcase the brand's Nordic heritage with Scandinavian minimalism and first access to Studio Collection drops. European stores carry H&M Home collections with better curation than international markets. Shopping in Europe means supporting the brand's sustainability initiatives—90% of down and feathers are now recycled.
Best Cities to Shop H&M
Stockholm
Birthplace of H&M—Drottninggatan flagship, Nordic design heritage
Berlin
Germany's €50 VAT minimum, easy tax refunds
Paris
Champs-Élysées flagship—French fashion curation, Studio Collection showcase
Why Shop H&M with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
28 H&M Locations
Across 18 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
H&M Store Locations in Europe
Amsterdam
H&M Kalverstraat 181
Kalverstraat 181-183, 1012 XC Amsterdam, Netherlands
H&M Kalverstraat 125
Kalverstraat 125, 1012 XC Amsterdam, Netherlands
Barcelona
H&M Portal de l'Àngel
Avinguda Portal de l'Àngel, 9, 08002 Barcelona, Spain
📞 +34 901 120 084
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
H&M Las Ramblas
La Rambla, 131, 08002 Barcelona, Spain
📞 +34 901 120 084
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
H&M Diagonal Mar
Avinguda Diagonal, 3, 08019 Barcelona, Spain
Opening Hours:
monday: 10:00 - 22:00
tuesday: 10:00 - 22:00
wednesday: 10:00 - 22:00
thursday: 10:00 - 22:00
friday: 10:00 - 22:00
saturday: 10:00 - 22:00
sunday: 11:00 - 21:00
Berlin
H&M Kurfürstendamm
Kurfürstendamm, 10719 Berlin, Germany
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
H&M Friedrichstraße
Friedrichstraße, 10117 Berlin, Germany
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Bordeaux
H&M Bordeaux Sainte-Catherine
50-60 Rue Sainte-Catherine, 33000 Bordeaux, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 19:00
H&M Mériadeck
Centre Commercial Mériadeck, 33000 Bordeaux, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Florence
H&M Florence
Via Por Santa Maria, 50122 Florence, Italy
Lisbon
H&M Rua do Carmo
Rua do Carmo, 42, 1200-094 Lisbon, Portugal
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 10:00 - 20:00
Lyon
H&M Rue de la République
Rue de la République, 69002 Lyon, France
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
H&M Carré de Soie
Carré de Soie Shopping Center, 69120 Lyon, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Madrid
H&M Gran Vía
Calle Gran Vía, 32, 28013 Madrid, Spain
📞 +34 800 000 444
Opening Hours:
monday: 10:00 - 21:30
tuesday: 10:00 - 21:30
wednesday: 10:00 - 21:30
thursday: 10:00 - 21:30
friday: 10:00 - 21:30
saturday: 10:00 - 21:30
sunday: 12:00 - 21:30
Marseille
H&M Rue Saint-Ferréol
75 Rue Saint-Ferréol, 13001 Marseille, France
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
H&M Les Terrasses du Port
9 Quai du Lazaret, 13002 Marseille, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 19:00
Milan
H&M Corso Buenos Aires
Corso Buenos Aires, 8, 20124 Milano, Italy
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 10:00 - 20:00
Munich
H&M Kaufingerstraße
Kaufingerstraße, 80331 Munich, Germany
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: Closed
Naples
H&M Via Toledo
Via Toledo, 343, 80134 Naples, Italy
📞 +39 081 411345
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 10:00 - 21:00
Paris
H&M Opera
88 Rue de Rivoli, 75004 Paris, France
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 11:00 - 19:00
Porto
H&M Rua Santa Catarina
Rua de Santa Catarina 312 a 350, 4000-443 Porto, Portugal
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 10:00 - 20:00
H&M NorteShopping
NorteShopping, 4460-841 Matosinhos, Portugal
H&M Arrábida Shopping
Praceta de Henrique Moreira 244, Piso 1, 4400-346 Vila Nova de Gaia, Portugal
Rome
H&M Via del Corso
Via del Corso, 511-512, 00186 Roma, Italy
Opening Hours:
monday: 10:00 - 20:00
tuesday: 10:00 - 20:00
wednesday: 10:00 - 20:00
thursday: 10:00 - 20:00
friday: 10:00 - 20:00
saturday: 10:00 - 20:00
sunday: 10:00 - 20:00
san
H&M Garbera
Garbera Shopping Center, 20018 San Sebastián, Spain
Opening Hours:
monday: 10:00 - 22:00
tuesday: 10:00 - 22:00
wednesday: 10:00 - 22:00
thursday: 10:00 - 22:00
friday: 10:00 - 22:00
saturday: 10:00 - 22:00
sunday: Closed
Sevilla
H&M Calle Sierpes
Calle Sierpes, 85, 41004 Sevilla, Spain
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
H&M Nervión Plaza
Calle Luis de Morales, s/n, 41005 Sevilla, Spain
Opening Hours:
monday: 10:00 - 22:00
tuesday: 10:00 - 22:00
wednesday: 10:00 - 22:00
thursday: 10:00 - 22:00
friday: 10:00 - 22:00
saturday: 10:00 - 22:00
sunday: 11:00 - 21:00
Valencia
H&M Colón
Carrer de Colón, 46004 Valencia, Spain
Opening Hours:
monday: 10:00 - 21:00
tuesday: 10:00 - 21:00
wednesday: 10:00 - 21:00
thursday: 10:00 - 21:00
friday: 10:00 - 21:00
saturday: 10:00 - 21:00
sunday: 11:00 - 20:00
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at H&M, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your H&M invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your H&M purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: No minimum in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 21% standard rate (most luxury goods)
Pro Tips for H&M Shoppers
- →Spain has NO VAT minimum—best in Europe for tax-free H&M shopping on any purchase amount
- →Germany has €50 VAT minimum, France requires €175 minimum—group purchases to hit thresholds
- →Studio Collection offers elevated fabrics (silk, cashmere, linen) at 60-70% less than designer equivalents
- →Designer collaborations sell out in hours—follow H&M social media for drop dates and queue early
- →Sustainability matters: Look for "Conscious" tags—garments made with at least 50% sustainable materials
Frequently Asked Questions
Can I get VAT refund on H&M online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my H&M purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
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