Planning to shop at Fendi in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Fendi stores across Europe, and insider tips to get the most money back on your purchases.
About Fendi
Founded in Rome in 1925 by Adele and Edoardo Fendi as a fur and leather shop, Fendi evolved into a global luxury powerhouse. Karl Lagerfeld joined as Creative Director in 1965, introducing the iconic double-F "FF" logo and transforming the brand with innovative fur techniques and playful designs. The Baguette bag, created by Silvia Venturini Fendi in 1997, became a cultural phenomenon after appearing on Sex and the City—Carrie Bradshaw famously corrected a mugger: "It's not a bag, it's a Baguette." Today, Fendi remains synonymous with Roman luxury, leather craftsmanship, and the whimsical Fendi monogram.
Signature Products & Prices
Baguette Bag
€2,390–€3,890
Peekaboo ISeeU
€4,200–€5,500
First Small Bag
€2,800+
FF Embossed Belt
€450–€650
Fendigraphy Bag
€2,650+
Why Shop Fendi in Europe?
Fendi is a Roman brand with deep Italian heritage, making Europe the best place for authentic shopping experiences and exclusive collections. With 12-22% VAT refunds, a €3,500 Peekaboo becomes €2,730-€3,080 after refund—compared to $4,500+ US pricing, saving $800-$1,200. Rome's flagship offers bespoke customization services unavailable in the US.
Best Cities to Shop Fendi
Rome
Palazzo Fendi flagship, birthplace of the brand (1925)
Paris
Avenue Montaigne boutique, full collections
Milan
Montenapoleone flagship, Italian fashion capital
Why Shop Fendi with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
2 Fendi Locations
Across 2 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Fendi Store Locations in Europe
Naples
Fendi Via Filangieri
Via Filangieri, 22, 80121 Naples, Italy
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
Rome
Palazzo Fendi
Largo Goldoni, 420, 00187 Roma, Italy
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: 10:00 - 19:00
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Fendi, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Fendi invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Fendi purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €70.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 22% standard rate (most luxury goods)
Pro Tips for Fendi Shoppers
- →Fendi implemented 8-10% price increases in 2023-2024—buy before next increase
- →European prices 15-20% lower than US before VAT refunds (Baguette: €2,390 vs $2,950 US)
- →Rome boutiques offer exclusive colorways and limited editions celebrating Fendi's Roman heritage
- →12% VAT refund in France/Italy makes €2,465 Baguette effectively €2,169 after refund
Frequently Asked Questions
Can I get VAT refund on Fendi online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Fendi purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Fendi shopping. Join the waitlist for instant refunds.
For Merchants
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