Planning to shop at Dior in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Dior stores across Europe, and insider tips to get the most money back on your purchases.
About Dior
Christian Dior revolutionized post-war fashion with his "New Look" in 1947, and the house has maintained its position at the forefront of luxury ever since. The Lady Dior, created in 1995 and famously carried by Princess Diana, embodies French elegance with its cannage quilting and architectural structure.
Signature Products & Prices
Lady Dior Medium
€5,300–€6,500
Saddle Bag
€2,900–€3,500
Book Tote Medium
€2,900
Dior Caro
€3,800
30 Montaigne
€3,200
Why Shop Dior in Europe?
12% VAT refund on Dior purchases in Europe, with Greece offering the best value. Prices in Southern European countries are generally €500–€1,000 lower than Northern Europe.
Best Cities to Shop Dior
Paris
Avenue Montaigne flagship, historic maison
Athens
Cheapest Dior prices in Europe, highest VAT refund
Why Shop Dior with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
5 Dior Locations
Across 5 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Dior Store Locations in Europe
Marseille
Dior Rue Paradis
47 Rue Paradis, 13006 Marseille, France
Paris
Dior Avenue Montaigne
30 Avenue Montaigne, 75008 Paris, France
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
Barcelona
Dior Passeig de Gràcia
Passeig de Gràcia, 74, 08008 Barcelona, Spain
Opening Hours:
monday: 10:00 - 20:30
tuesday: 10:00 - 20:30
wednesday: 10:00 - 20:30
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: Closed
Florence
Dior Via de' Tornabuoni
Via de' Tornabuoni 57, 50123 Florence, Italy
Madrid
Dior Ortega y Gasset
Calle José Ortega y Gasset, 6, 28006 Madrid, Spain
📞 +34 91 781 0810
Opening Hours:
monday: 10:00 - 20:30
tuesday: 10:00 - 20:30
wednesday: 10:00 - 20:30
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: Closed
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Dior, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Dior invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Dior purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €100.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 20% standard rate (most luxury goods)
Pro Tips for Dior Shoppers
- →Dior implements multiple price increases per year (2025 saw two increases by July)
- →Greece, Denmark, Sweden, and Finland offer cheapest prices in Europe for Lady Dior
- →UK has the highest Dior prices in Europe (avoid shopping there)
Frequently Asked Questions
Can I get VAT refund on Dior online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Dior purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Dior shopping. Join the waitlist for instant refunds.
For Merchants
Partner with TravelMoney to offer instant VAT refunds and attract more international shoppers.