Planning to shop at 10 Corso Como in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find 10 Corso Como stores across Europe, and insider tips to get the most money back on your purchases.
About 10 Corso Como
Founded in 1990 by Carla Sozzani (sister of Franca Sozzani, Vogue Italy editor-in-chief), 10 Corso Como is widely recognized as the world's first concept store. Starting as an art gallery in a converted garage on Corso Como in Milan, Sozzani created what she called "a living magazine"—an Italian piazza where people could meet, see exhibitions, browse books, eat, rest, and shop. The gallery opened in September 1990, followed by a design and fashion store in 1991, establishing the blueprint for concept stores worldwide. In 2017, the original building sold for just under €30 million, and entrepreneur Tiziana Fausti acquired the business in September 2020. The store has since expanded globally with locations in Seoul, Tokyo, Shanghai, Beijing, and New York.
Signature Products & Prices
Rick Owens clothing
€400–€2,500
Phoebe Philo (exclusive Italy)
€800–€3,500
Comme des Garçons
€300–€1,800
Ginori 1735 ceramics
€80–€800
Alaïa accessories
€500–€3,000
Why Shop 10 Corso Como in Europe?
Shopping at 10 Corso Como in Milan provides access to exclusive Italian market pieces (like Phoebe Philo) unavailable elsewhere in Europe, plus Italy's 15.5% VAT refund on purchases over €70.01 makes luxury fashion significantly more affordable than the US.
Best Cities to Shop 10 Corso Como
Milan
Original location since 1990, birthplace of the concept store movement
Why Shop 10 Corso Como with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
1 10 Corso Como Locations
Across 1 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
10 Corso Como Store Locations in Europe
Milan
10 Corso Como
Corso Como, 10, 20154 Milano, Italy
📞 +39 02 29002674
Opening Hours:
monday: 10:30 - 19:30
tuesday: 10:30 - 19:30
wednesday: 10:30 - 19:30
thursday: 10:30 - 19:30
friday: 10:30 - 19:30
saturday: 10:30 - 19:30
sunday: 10:30 - 19:30
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at 10 Corso Como, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your 10 Corso Como invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your 10 Corso Como purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €70.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 22% standard rate (most luxury goods)
Pro Tips for 10 Corso Como Shoppers
- →Phoebe Philo made her debut at 10 Corso Como as an exclusive in the Italian market—only place in Italy to buy her third edit
- →The store practices "Slow Shopping"—take time to enjoy the courtyard café, roof garden, and free art gallery between browsing
- →Book the three-room boutique hotel upstairs for the ultimate immersive experience in the birthplace of the concept store
- →Recent 2024 store renewal features tightly curated collections from Rick Owens, ASICS, Alaïa, Wandler, Juun.J, and Marsèll
- →The bookshop carries rare fashion and art publications you won't find elsewhere in Milan
Frequently Asked Questions
Can I get VAT refund on 10 Corso Como online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my 10 Corso Como purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
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For Merchants
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