Gucci
Complete VAT Refund Guide for Europe
Planning to shop at Gucci in Europe? This comprehensive guide shows you exactly how to maximize your VAT refund savings, where to find Gucci stores across Europe, and insider tips to get the most money back on your purchases.
About Gucci
Founded in Florence in 1921 as a leather goods company, Gucci became synonymous with Italian glamour and the double-G logo. Under Alessandro Michele's creative direction (2015-2022), Gucci experienced a renaissance with maximalist designs, while current creative director Sabato De Sarno returns to the house's minimalist roots.
Signature Products & Prices
GG Marmont Small
€2,100
Jackie 1961 Medium
€3,200
Dionysus Medium
€3,300
Horsebit 1955
€2,400
Ophidia GG Medium
€1,800
Why Shop Gucci in Europe?
Strategic shopping location matters—Switzerland offers lowest VAT at 7.7%, while Greece/Finland offer highest VAT refunds at 25%. European prices are generally 15-20% lower than US before refunds.
Best Cities to Shop Gucci
Florence
Birthplace of Gucci, flagship on Via Tornabuoni
Zurich
Lowest VAT in Europe at 7.7%
Why Shop Gucci with TravelMoney
Up to 100% VAT Refunds
Get significantly more money back compared to standard 12% refunds
10 Gucci Locations
Across 9 European cities
Instant Refunds
No waiting weeks for your money back
Digital Process
Upload receipts, scan at airport, done
Gucci Store Locations in Europe
Florence
Gucci Via de' Tornabuoni
Via de' Tornabuoni 73/R, 50123 Florence, Italy
Milan
Gucci Via Montenapoleone
Via Montenapoleone, 5/7, 20121 Milano, Italy
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: 10:00 - 19:00
Naples
Gucci Via dei Mille
Via dei Mille, 3, 80121 Naples, Italy
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
Gucci Via Calabritto
Via Calabritto, 7, 80121 Naples, Italy
Opening Hours:
monday: 10:00 - 19:30
tuesday: 10:00 - 19:30
wednesday: 10:00 - 19:30
thursday: 10:00 - 19:30
friday: 10:00 - 19:30
saturday: 10:00 - 19:30
sunday: Closed
Rome
Gucci Via Condotti
Via dei Condotti, 8, 00187 Roma, Italy
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: 11:00 - 19:00
Amsterdam
Gucci Amsterdam
Pieter Cornelisz Hooftstraat 56-58, 1071 CA Amsterdam, Netherlands
Barcelona
Gucci Passeig de Gràcia
Passeig de Gràcia, 76, 08008 Barcelona, Spain
Opening Hours:
monday: 10:00 - 20:30
tuesday: 10:00 - 20:30
wednesday: 10:00 - 20:30
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: Closed
Madrid
Gucci Serrano
Calle de Serrano, 49, 28006 Madrid, Spain
📞 +34 91 431 1717
Opening Hours:
monday: 10:00 - 20:30
tuesday: 10:00 - 20:30
wednesday: 10:00 - 20:30
thursday: 10:00 - 20:30
friday: 10:00 - 20:30
saturday: 10:00 - 20:30
sunday: Closed
Marseille
Gucci Rue Paradis
29 Rue Paradis, 13006 Marseille, France
Munich
Gucci Maximilianstraße
Maximilianstraße 13, 80539 Munich, Germany
Opening Hours:
monday: 10:00 - 19:00
tuesday: 10:00 - 19:00
wednesday: 10:00 - 19:00
thursday: 10:00 - 19:00
friday: 10:00 - 19:00
saturday: 10:00 - 19:00
sunday: Closed
How Much Can You Save?
VAT Refund Examples
Purchase: €1,000 → Get back €120-150 (standard refund) or up to €180 (TravelMoney)
Purchase: €5,000 → Get back €600-750 (standard refund) or up to €900 (TravelMoney)
Purchase: €10,000 → Get back €1,200-1,500 (standard refund) or up to €1,800 (TravelMoney)
How to Get Your VAT Refund: Step-by-Step
Step 1: Before making a purchase
Request Custom Invoice
When checking out at Gucci, request the invoice to be made out to "Travel Money" with our Paris address. This is critical for maximizing your refund.
Step 2: When making a purchase
Pay in Local Currency
Always choose to pay in euros (€) instead of your home currency to avoid poor exchange rates and maximize savings.
Step 3: After shopping
Upload Invoice & Receipt
Immediately upload your Gucci invoice and receipt in the TravelMoney app. Don't wait until you get to the airport.
Step 4: When leaving the EU
Scan Barcode at Point of Departure
At the airport, port, or train station, scan the barcode on your TravelMoney app at customs. Bring your Gucci purchase in carry-on for potential inspection.
VAT Refund Essentials
Core Requirements
- Minimum Spend: €70.01 in total purchase value
- Eligibility: Non-EU permanent residents, under 6-month stay, purchasing goods for personal use
- Time limits: 3 months to validate at point of departure + 6 months to claim refund
- VAT Rate: 22% standard rate (most luxury goods)
Pro Tips for Gucci Shoppers
- →Gucci saw 10-15% price increases in 2023-2024 across core styles
- →Shopping in Switzerland (7.7% VAT) vs France (20% VAT) saves up to 12% on the same bag
- →GG Marmont, Dionysus, and Jackie 1961 remain most popular despite price increases
Frequently Asked Questions
Can I get VAT refund on Gucci online purchases?
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
Do I need to show my Gucci purchase at customs?
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
What if I'm connecting through a non-EU airport?
You must validate your VAT refund at your last EU point of departure, not your final destination. For example, if flying Paris → London → New York, validate in Paris.
How long does it take to get my refund?
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
For Shoppers
Get up to 100% VAT refunds on your Gucci shopping. Join the waitlist for instant refunds.
For Merchants
Partner with TravelMoney to offer instant VAT refunds and attract more international shoppers.